Pantone 2018 Colour of the Year: Ultra Violet
Oh, I just love the day they announce the new Pantone Colour of the Year! For 2018 it is Ultra Violet. The Pantone website describes it as: A dramatically provocative and thoughtful purple shade, PANTONE 18-3838 Ultra Violet communicates originality, ingenuity, and visionary thinking that points us toward the future. “We are living in a time that requires inventiveness and imagination. It is this kind of creative inspiration that is indigenous to Pantone 18-3838 Ultra Violet, a blue-based purple that takes our awareness and potential to a higher level. From exploring new technologies and the greater galaxy, to artistic expression and spiritual reflection, intuitive Ultra Violet lights the way to what is yet to come.” – Leatrice Eiseman, Executive Director of the Pantone Color Institute.
A bold choice, Pantone hopes people should feel empowered to use colour to inspire and influence.“The Pantone Color of the Year has come to mean so much more than ‘what’s trending’ in the world of design; it’s truly a reflection of what’s needed in our world today.” – Laurie Pressman, Vice President of the Pantone Color Institute.